Built for the way
your team actually sells.
One product. Four shapes.
High-ticket coaching, info-product, agency, multi-channel. Same SalesOS core, dashboards built around how each operator runs.
- Fixed price
- Built around your stack
- Shipped in 2 weeks
Same SalesOS core. Four shapes.
The dashboard, role views, and mockup change with how you sell. The build cadence and ownership model don't.
1-on-1 and cohort coaches with $5k-50k offers, 1-10 closers, 0-3 setters.
Closer ramp is too slow. Spreadsheet pipeline rots. Commission is calculated by hand. Nobody can see the leaderboard live, so the floor goes flat by Wednesday.
- Live closer + setter dashboards with EOC auto-fill
- Scorecards and call coaching attached to every deal
- Auto commission split (deposit, installment, refund)
- Public leaderboard. Wallboard mode for the office TV.
Benchmarks from active builds.
A 4-day build, end to end.
From "EOD report missed again" to live numbers in 96 hours.
The team was running off three spreadsheets and a Notion page. Closers were missing EOD reports two days a week, commission calc lived in the founder's head, and the leaderboard was a Slack screenshot updated weekly.
- Day 0Scoping callMapped Stripe + Whop + Fathom + Calendly stack. 3 closers, 1 setter, 2 product lines.
- Day 1Build kickoffRepo + Neon DB + Vercel deploy provisioned in client's accounts. Webhooks wired.
- Day 3Staging reviewOperator dashboard, closer view, leaderboard, commission rules locked. Real data flowing.
- Day 4LiveTeam trained on Loom + 30-min session. EOD reports auto-fired to Slack the same day.
- $184kMRR capturedLive by day 4
- 31%Faster closer rampScorecards from week one
- 47Deals trackedAcross 3 closers, week one
"First time everyone on the team is looking at the same numbers."
Side by side. No fine print.
- Build time2-4 weeks setup
- Cost shape$200-2k/mo per seat
- Fits your stackTheir integrations only
- OwnershipTheir cloud, their rules
- Role viewsGeneric CRM views
- Scales with teamPer-seat tax
- What happens if they vanishData export, then nothing
- Build timeToday, manually
- Cost shapeFree + your time
- Fits your stackManual copy-paste
- OwnershipYours but fragile
- Role viewsOne spreadsheet
- Scales with teamBreaks past 5 closers
- What happens if they vanishLives in your Drive
- Build time8-12 weeks
- Cost shape$40-150k project
- Fits your stackYes, but slow
- OwnershipYours, code in escrow
- Role viewsWhatever you spec
- Scales with teamYes
- What happens if they vanishCode is yours
- Build time2-3 days live
- Cost shapeFixed fee, one-time
- Fits your stackYes, fast
- OwnershipYours, in your accounts
- Role viewsOperator / closer / setter
- Scales with teamNo per-seat fees
- What happens if they vanishCode, data, accounts yours
Why this beats the alternatives.
Faster than hiring. Cheaper than dev shops.
A custom dev project quotes 8-12 weeks. We ship working software in 2-3 days because the SalesOS core already exists. The custom layer is your stack, your process, your views.
No vendor lock-in. No per-seat fees.
You own the code, the database, the integrations. Add 30 closers, the price doesn't change. Cancel us tomorrow, the system runs forever.
Built around your tools. Not a template.
Stripe + Whop + Fathom + Calendly + GHL? Wired. Pipedrive + Gong + a custom checkout? Wired. We build to the stack you already run, not the one a SaaS vendor wishes you ran.
Operator, closer, setter. Not one-size-fits-all.
Your operator sees revenue, AR, and team performance. Your closer sees their pipeline and commission. Your setter sees their lead source and show rate. One system. Three lenses.
We say no more than yes.
A custom build doesn't fit every business. The fastest way to know is to read this list and book or skip.
Fits if
- You run a sales team of 1-30 closers and setters
- Your stack is Stripe / Whop / Paddle plus a call recorder plus a calendar
- Your data lives in 5+ places and you wish it lived in one
- You're past $50k/mo and cash, not a CRM, drives decisions
- You want the dashboard you actually use, not the one you bought
Skip if
- You haven't sold a single offer yet (build the offer first)
- You want a self-serve SaaS subscription with seats
- Your sales process is 200+ closers in a regulated industry
- You need a CRM with marketing automation built in
- You expect to manage all of it through a no-code drag-and-drop
What you walk away with.
Every artifact in writing. Reviewed in the proposal. Transferred at handoff.
Code + infrastructure
- Full Github repo, your org
- Neon Postgres in your account
- Vercel deployment in your team
- AWS S3 for file storage
- Cron jobs + scheduled tasks
- RLS policies, audit logs
- Staging + production envs
- Migration + seed scripts
Integrations webhooked
- Stripe, Whop, Paddle (payments)
- Fathom, Fireflies, Gong (calls)
- Calendly, HubSpot, Pipedrive, GHL
- Slack, Google Sheets, n8n, Zapier
- Custom API hooks for your stack
- Webhook retry + dead-letter queue
Documentation + training
- Architecture diagram + ER model
- API + webhook reference
- Per-role user guide
- 30-min team training session
- Recorded onboarding for new hires
- Runbook for common issues
Security + ownership
- Row-level security on every user table
- Encrypted secrets via Vercel + Neon
- Read-only audit log on sensitive ops
- Daily DB backups, point-in-time restore
- Credential handover doc
Three things in writing.
You're hiring a build, not a consultancy. Every commitment is in the proposal you sign before we start.
Fixed scope. No mid-project surprises.
Every feature spec'd before we write a line of code. If it's not in the proposal, it's not in the build. Want it added? Separate scope, separate quote.
Fixed price. Fixed launch date.
Your quote on the scoping call is your final invoice. The launch date in the proposal is the launch date you get. No overages, no slipped weeks.
Full ownership from day one.
Built in your Neon, your AWS, your Github. Code, data, credentials transferred at handoff. If we disappear tomorrow, the system keeps running.
We've heard every objection.
Tell us how you sell.
30 minutes. We map your stack and process, then come back with a fixed scope and launch date. No pitch decks.